Market research
We provide a wide range of market research services for our clients within the hospitality, gaming, tourism and entertainment industries.
It has been consistently proved that knowing your market is critical to providing benefit to customers and future business success.
We have over 15 years industry experience working closely with venues, patrons and the community alike.
Some of the research services we offer includes:
- Mystery/secret shopper surveys that can be tailored for your venue.
- Site market catchment area demand studies determining area viability for potential new and expanding hospitality venues.
- Market demographic reports incorporating 2016 census data for site specific catchment areas
- Patron and residential surveys
- Patron and customer focus groups
Secret shopper
The team at Jacaranda Advisory has vast experience in offering independent secret/mystery shopper services for your venue. With an array of background experience in the hospitality industry we have the knowledge to target key areas within your venue to determine areas of operational improvement, access the quality of service, product, venue presentation, point of sale, value for money and the overall customer experience.
With set criteria to assess every department of your venue, as well the ability to target specific areas as specified by yourself, at Jacaranda Advisory we will help ensure your venue is operating to best business practices.
If you wish to obtain more information on conducting a secret/mystery shopper visit of your venue, please contact one of the team members on 07 3367 1994 or contact us.
Site demand studies
The team at Jacaranda Advisory has prepared numerous reports to determine a sites viability in regards to commercial hotels, clubs, bars, restaurants and cafes. For some examples please read through our case studies.
In determining the site viability for a new venue, numerous factors determine the viability of a site and the potential impact on the local community. One of the first steps is to determine the Primary Market Catchment Area (PMCA) of the proposed location, which forms the base for all locational, statistical, demographical, competitor and tourism facets of a new venue. Further to this, detailed financial projections (including forecasted percentage increase/decreases) will then need to be prepared to ensure the financial viability of introducing and operating a new venue.
If you are considering opening a venue, please contact one of the team members at Jacaranda to discuss site viability options on 07 3367 1994 or contact us.
Market demographic report
In late 2017 the Australian Bureau of Statistics (ABS) released to final results of their 2016 Census of Population and Housing (Census), the largest statistical collection undertaken in Australia. This information collected key characteristics of people in Australia and the dwellings in which they live. The information helps estimate Australia’s population, which is used to distribute government funds and plan services for the community.
At Jacaranda Advisory we are able to manipulate this data provided by the ABS and other sources to determine what is happening in your local community and how it may impact your business. From determining a Primary Market Catchment Area (PMCA) to population demographic statistics, Jacaranda will be able to provide concise information on your local customer base demographic.
Call now on 07 3367 1994 or contact us.
